H.S.
Marketing Class Learns By Doing
Riverside, California - Students in Debi Blue's sports and
entertainment marketing class at Martin Luther King High School are
learning about the subject matter through practical application. Blue's
students helped mount the Pack the House promotion aimed at a drawing a
large audience for the girls' basketball game in February. The event drew
a large crowd because of the offer to give $100 to the person who made
four baskets with a lay up, free-throw, three-point and half-court shot.
Nobody won the cash, but Blue's class got a valuable lesson into how
sports promotions work. Principal Ray Plutko said Blue developed this
class to help prepare students for a career in the field.
March 2003